Google Ads Success: Scaling a SaaS Startup

May 29, 2025

- Sterner AI Team

• 27
• 12

Sterner AI partnered with a SaaS startup to help them scale user acquisition and lower their cost per lead. By leveraging advanced Google Ads strategies and AI-driven optimization, we delivered a dramatic increase in signups and revenue.

"Google Ads, when managed with data-driven precision, can be a game-changer for SaaS growth."

The Challenge

The SaaS client was struggling to generate qualified leads at scale. Previous Google Ads campaigns had high costs per acquisition and low conversion rates, limiting their growth potential.

Our Approach

• Performed a deep audit of existing Google Ads campaigns and analytics.
• Restructured campaigns for better segmentation (search, display, retargeting).
• Implemented AI-powered bidding strategies and negative keyword management.
• Developed new ad copy and landing pages tailored to SaaS buyer personas.
• Set up conversion tracking and automated reporting for full transparency.

The Results

• 2.5x increase in qualified leads within 60 days
• 38% reduction in cost per acquisition (CPA)
• Significant boost in free trial signups and paid conversions
• Improved ad relevance and Quality Score across all campaigns

Key Takeaways

1. Campaign structure and audience segmentation are critical for SaaS Google Ads success.
2. AI-powered bidding and negative keyword management drive efficiency and scale.
3. Continuous testing and transparent analytics ensure sustainable SaaS growth.

Want to scale your SaaS business? Contact Sterner AI for a free Google Ads consultation and see how we can help you grow faster.